The Agriculture and Horticulture Development Board (AHDB) asked West Midlands based Central Presentations Ltd (CPL) to design and deliver all the technical elements for their 2018 annual staff conference and awards, which encompassed sound, lighting, video, staging and rigging.
The high profile event for 400 delegates was staged in Warwick Hall at the NAEC, Stanleigh. It comprised a fully seated conference presentation during the day, which was transformed into a glamorous setting for the evening’s dinner and awards.
The client wanted to use the width-ways orientation of the venue for sightlines, so CPL’s project manager Lee Gruszeckyj proposed a widescreen video blend as a striking visual starting point to align with the geometry of the space.
Challenges included dealing with the room’s sloping floor and an odd shaped roof with lots of ducting and piping, all of which had to be cleverly masked without losing height in the beautification process.
The 30 ft. wide by 10 ft. high upstage projection screen was flanked by gauze panels designed to take lighting nicely and elongate the space. These were flown on the same truss as the screen, and the look was neatly finished with a black backdrop right at the back. In front of that was the stage which measured 15 metres wide by 3 metres deep. There was a TV style studio set at one end with a sofa and soft seating for discussion sessions.
The screen was fed by two of CPL’s Panasonic 10K laser projectors flown on a front truss utilizing custom frames from sister company Rigtec which specializes in the design and fabrication of innovative rigging solutions.
The screen blending and projector alignment was achieved using Panasonic’s Auto Screen software, and at the hub of the video control was a Barco S3 for switching and screen management.
The sources were stored on a series of laptops running PlaybackPro and PowerPoint, and also which included some funky bespoke graphics and awards idents crafted especially for the event by AHDB’s in-house graphic design team.
A pair of 75 inch LED screens was positioned as repeater screens half way down the arena so those at the back could get a better view.
Lee and the CPL team decided to use lighting, colour, texturing and effects to help transform the room and create a wide range of different moods and atmospheres.
Over 50 moving lights – a combination of Claypaky Sharpies, Mythos and a.LEDA K10s fitted with B-Eye lenses, Martin MAC Aura led washes and Robe Spiider LED wash beams – were installed. These were distributed on overhead trusses and across the stage deck.
For key lights onstage, ETC ColorSource Spots were chosen, with some ARRI L5-Cs LED fresnels added to give the basic stage washes.
“The idea of using light almost as an optical illusion worked extremely well” commented Lee, “Used thoughtfully, it’s an extremely powerful tool for this type of application”.
The lighting during the day was subtle, lots of crisp whites, with some gentle colouring and breakup patterns, which switched to more dramatic and eye-popping effects for the evening, where the audience was bathed in colour to make the space intimate and swept up into the action and excitement of the awards with more energised lighting.
Lighting was run on an Avolites Quartz console with a Playback wing.
For speaker positioning, d&b’s ArrayCalc was again invaluable in suggesting the basic positioning and optimal coverage, with Lee and the crew doing some fine-tuning once on site.
The speakers were all d&b E8s. It was a point source system utilising 8 speakers, six in the room and two for front fills, running in conjunction with four B4 subs positioned behind the set, mixed via a Yamaha QL1 console.
The microphone package included two catch-boxes for the Q&As, eight Shure radios with DPA headsets and two Shure hand-helds as Q&A backups. The lectern was fitted with a Sennheiser ME34 chosen for its excellent spoken work clarity, and used for presentations and award winner speeches.
CPL had a full rig day to get everything installed with a crew of 10 locals, and a show crew of four ensured everything ran smoothly and efficiently.
“We really enjoyed taking a basic utilitarian space and making it into something totally different, avoiding clichés and presenting the client and their guests with a fresh and invigorating event,” stated Lee. “It looks like a flat room at first glance, but there’s about a 2ft slope across the floor and the roof shape is also idiosyncratic. Rather than just go for another draped off marquee look, we tried to be different”.