BINGO, is a subsidiary of ZAD Group in Cairo which launched its latest strategic business unit, “ZAD Impact”, with the sole objective of making an “Impact” on its partners’ stakeholders.
With this in mind, BINGO has invested in Robe DigitalSpot 3000 DTs. It specializes in the design & management of turn-key corporate events, training seminars and multimedia solutions. Initially focused on the medical and pharmaceutical sector, its unique style and winning formulas have also gained them work in many other industrial areas.
The company is directed by three entrepreneurs – Waleed El Deeb, Osama Gado and Amr El Fass. They have extensive experience within the Middle East/North Africa region in the pharmaceutical sector as well as with other multinationals in different industries, producing both experiential and creatively designed & managed interactive events.
BINGO wanted some new and dynamic technology to help with its dynamic production formats, and having heard about Robe’s DT series, contacted Robe’s Middle East regional sales manager Elie Battah via their Saudi Arabia office.
Via Robe’s Egyptian distributor Target-AVL, Battah and Robe CZ’s technical sales support eng. Petr Vanek arranged a full product demo for both BINGO and ZAD Impact in Cairo, after which BINGO confirmed their initial purchase of 8 DigitalSpot 3000 DTs as the start of a plan that includes further expansion in 2011.
BINGO was impressed by the technology and the functionality of Robe’s digital units, specifically the amount of video layers available and the comprehensive library of effects. The purchase will be the first in a series planned to cater for the burgeoning corporate events and training markets within the Middle East.
Apart from the immediate application of the DigitalSpots for their own activities & events, BINGO also envisions a healthy rental potential for the units.
For more press info. on Robe Lighting, please contact Louise Stickland on +44 (0)1865 202679/+44 (0)7831 329888 or Email ‘[email protected]’. For more product and general info, check www.robe.cz or call + 420 (0)57 162 5792.
BINGO Photo caption : From left to right: Emad Nabeel (Target-AVL), Elie Battah (Robe ME Regional Sales Manager), Waleed Deeb & Osama Gado from BINGO and Robe’s Sales Director, Harry von den Stemmen
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