The inaugural Audio Pro Industry Excellence Awards has seen Audio-Technica collect the award for Best After-Sales Support in the Studio & Broadcast category. Announced in the November issue of the magazine, the Award recognises the effort that Audio-Technica has made in continually improving customer service in 2009.
While the company was lauded in an anonymous survey (conducted by Music Tech magazine) for its customer service earlier in the year, Audio-Technica has consistently worked to raise the bar in this area of its business. In response to customer needs, improvements have included extended opening hours for Audio-Technica’s customer service department, opening of the sales office over the Christmas period, the introduction of a lifetime warranty for 40 Series, Artist and Artist Elite microphones and investing in NVQ Customer Service training for all sales staff.
Harvey Roberts, Audio-Technica’s senior UK marketing manager, said, “”We were extremely pleased to learn of Audio-Technica’s award for Best After-Sales Support. It’s very gratifying to have the effort that we put into staff customer service training noticed and appreciated.
“I’d like to take this opportunity to thank everyone who voted for us in the API Awards, and indeed to the magazine for instigating a well-conceived and meaningful awards competition. We look forward to the challenge of retaining the crown in future.”
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